Biocogent LLC Cookie Policy
Effective Date: 1-Feb 2026
Last Updated: 1-Feb 2026
1. Overview
Biocogent is committed to respecting your privacy and ensuring transparency in how we use cookies and tracking technologies. This Cookie Policy explains what cookies are, how and why we use them, your options for managing consent, and your rights under privacy laws including the California Consumer Privacy Act (CCPA/CPRA) and the General Data Protection Regulation (GDPR).
We use the Ketch Consent Management Platform (CMP) to manage cookie consent preferences and comply with global privacy regulations, including Google Consent Mode v2.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. Cookies are used for a range of purposes, including enabling website functionality, improving user experience, and delivering personalized content and ads.
We also use similar technologies like pixels, tags, and mobile ad identifiers (MAIDs) for geo-fencing and remarketing.
3. Categories of Cookies We Use
- Strictly Necessary – Required for site functionality, security, and network management. Cannot be disabled.
- Analytics & Performance – Used to collect aggregate and anonymous information about site usage via Google Analytics.
- Functional – Allows the site to remember user preferences like language and region.
- Marketing & Retargeting – Used for display ad retargeting, geo-fencing, and campaign attribution (requires consent).
- Third-Party Content – Services like embedded YouTube videos, maps, or social widgets may place their own cookies.
4. Geo-Fencing & Retargeting Cookies
As part of our U.S.-based marketing strategy, we deploy geo-fencing campaigns at summits and conferences. We collect anonymous mobile ad IDs (MAIDs) to:
- Serve ads during live events
- Retarget event attendees afterward via display networks
- Measure campaign performance and engagement
We do not sell or share MAIDs or personal data. These tracking technologies are only activated with your explicit consent via the Ketch CMP.
5. Consent Management
We use the Ketch platform to collect, manage, and honor your cookie consent preferences. The CMP:
- Displays a cookie banner on first visit
- Honors Global Privacy Control (GPC) signals
- Automatically enables Google Consent Mode v2
- Stores your preferences for at least 12 months
- Allows you to update your preferences at any time
If you opt out of tracking or targeting cookies, associated scripts (e.g., Google Ads, Meta Pixel) will be blocked from firing.
6. Your Rights & Choices
You can change or withdraw your cookie preferences at any time by clicking the “Cookie Settings” or “Do Not Sell or Share My Info” link in our footer.
You also have the right to:
- Access, delete, or correct personal data via our DSAR request form
- Opt out of the sale/sharing of personal information
- Disable or delete cookies through your browser settings
Note: Some features may not function properly without cookies.
7. Data Collection & Usage
Information collected via cookies or tracking includes:
- Device/browser type, IP address, location zone
- Page visits, duration, and on-site actions
- Anonymized MAIDs (for geo-fencing and retargeting)
We use this data to:
- Improve website performance and user experience
- Monitor and optimize marketing campaigns
- Respond to requests via HubSpot Forms (includes DSAR functionality and audit trail)
- Manage access to gated content via secure WordPress login (manually reviewed)
We never sell your data.
8. Data Safeguards
Biocogent uses secure infrastructure to safeguard your data:
- Website hosted on WP Engine with 24/7 monitoring, managed updates, and intrusion protection
- User login data is stored in encrypted databases and manually managed
- Consent logs are securely retained via Ketch CMP
- HubSpot logs consent and DSAR requests automatically
- SSL encryption is enforced across all sessions
9. Updates to This Policy
This Cookie Policy may be updated periodically to reflect changes in law or our use of cookies. The effective date will be updated accordingly. We encourage you to revisit this page to stay informed.
10. Contact Us
If you have any questions about this Privacy Policy or our data practices, please contact our Consent Management Platform Coordinator at:
email: info@biocogent.com
Biocogent, LLC
15 Pinehurst Drive
Bellport, New York 11713 USA
Attn: Legal Department